The O-g H-d rally.

August 4 - 13

    What makes Sturgis special is different for everyone. For some, it’s because it’s the biggest two-wheeled party in the baddest of lands. For others, it’s the switchbacks, hairpins and pigtails through the Black Hills of South Dakota. The chance to choose freedom over freeways. Or the concerts, daredevils, races & wild events carrying on for 10 whole days in August with hundreds of thousands of family and friends. And all of this since 1938 — it’s truly the O-G.You’ve got one life and there’s only one Sturgis Motorcycle Rally. Don’t miss out this August 4 - 13, 2023.

    What to do


    Get your motor running

    Rev your engines and cruise into thrilling rides, unforgettable concerts, and the chance to experience everything Black Hills and Badlands.

    Forget everything you know

    Toss the briefcase, pack your saddlebag. This August, all roads lead to Sturgis - no excuses. Home of the biggest party, and the raddest place to set up home base.

    Where to stay

    Experience the Rally

    This is Sturgis

    No matter how you get here - twisties, switchbacks, hairpins, or pigtails - Sturgis is famous for the party and legendary for the rides.

    The Original Rally

    Cruise Main Street, carve the Black Hills, and keep the party going in the Badlands. There's no place like Sturgis.

    Rally Resources

    Black Hills & Badlands

    See for Maps, Deals, and
    Suggested Itineraries

    Black Hills Harley-Davidson

    See for Rally Gear, Dealer Locations, and Motorcycle Inventory

    Liv Hospitality

    See for Hotels, Dining, and
    Things to do

    Sturgis Buffalo Chip

    See for Concerts, Camping, and Events

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